words of praise
This is what we should have been talking about all along.
You really got us. It feels like a synthesis of all of these disparate pieces that we've been trying to reign in for the last few months. It all feels very in alignment. It’s amazing seeing this and realising that this is what we should have been talking about all along.
This has surpassed any possible expectations, from the content itself to the application of how to actually use this content and make it meaningful. I can see the pathway forward.
Your brand exists to make people feel amazing.
But maybe marketing isn’t feeling so amazing to you right now.
You’re that legendary creature: a victim of your own success.
Things are moving—fast—and suddenly the sheer amount of marketing you need to do is overwhelming.
Website, emails, social media, press releases, lookbooks: so many touch points.
How are you going to bring it all together?
Your marketing can feel every bit as good and be every bit as beautiful as every other part of your brand experience.
Your marketing can be full of emotion, empathy, and connection.
Your marketing can be smart and strategic and rooted in the real world.
Your marketing can be all of those things at the same time.
It has to be, if you want it to really work.
words of praise
Liwu's 'why' was expressed in such an obvious but beautiful way.
For anyone finding it hard to express in words the reason their business exists, Amanda is the best person to engage to make your story sing.
It is clear she is passionate about helping people express their passion too.
What would it be like if:
Hello, I’m Amanda.
I help the overwhelmed founders of overgrown passion projects find the brand messaging clarity they need to grow their businesses and scale without losing their souls.
In the 10 years since I started writing for brands, I’ve seen copywriting go through many phases and fads. These trends tend to fall into one category or the other.
OPTION A: copy that values creativity and cleverness above all else (aka put on your best swishy Mad Men style)
OPTION B: copy that comes from a very strict, buttoned-up, data-driven approach to conversion strategy (aka optimise your SaaS sign-up rate or GTFO)
In my time, I’ve written plenty of each.
They’ve each got something you need. But the real magic happens somewhere in between.
Strategy without rich, exciting storytelling is generic: flat, lifeless, cut-and-paste “tactics” and “best practices” based on averages that don’t reflect a single living soul.
Storytelling without strategy is fluffy and forgettable. It serves up a lot of “so what” and “why should I care” from audiences who scroll on by, looking for something they can relate to.
You need both.
I do both.
HERE’S THE PLAN:
From start to finish, we can craft your beautiful, compelling messaging strategy in just four weeks. Here’s how it happens:
- Workbook: this thought-provoking set of worksheets only takes about an hour to complete, and will help me draw out the magic in your brand. This is also the place to share any customer research, personas, testimonials and other goodies you’d like me to look at.
- Independent voice of customer research: I’ll explore the voices, hearts and minds of your target audience to uncover the language and emotional moments that matter to them.
- First 60 to 90 minute strategy call: In this session, we’ll go through your workbook answers and dive deeper in your audience, your offers, and the stories that capture up your brand’s magic.
Together, we can create something beautiful.
Questions? The answers are right here:
How much does this cost?
The Laud and Lore Messaging Strategy package starts at $5400 (€4000 plus VAT), which can be split into two equal payments.
You can also upgrade your package to include one page of sample copy (such as a homepage) for $6400 (€5750 plus VAT). It’s a great way to see your new messaging in action so that you, your team, or your agency have an example to work from.
Will you write my website, too?
Let’s talk! VIP packages including Messaging Strategy and 5 pages of website copy (Homepage/About/Services or Product Category pages) start at $9400 (€8530 plus VAT).
How long will this take?
Depending on your availability for our live strategy sessions, you can have your brand messaging strategy in your hands and ready to use in as little as 4 weeks.
Do you have a payment plan?
Yes, of course! Your payment can be split into two equal payments. The first is due before we begin work together, and the second 30 days later. (If a longer payment plan would be helpful to your business cash flow, just let us know, and we will work something out.)
Can we skip the strategy and you just write my copy?
Thanks for asking, but no. To paraphrase our friend Mr. Shakespeare, copywriting without strategy is “full of sound and fury/signifying nothing”.
Launching into a big project or campaign without a clear messaging strategy means missed opportunities for connection, audience engagement, and ultimately sales.
However, I DO love long term relationships with my clients, so once we’re clear on your messaging, I’d love to write #allthethings for you.