When I first started writing for businesses, a decade ago, one thing was immediately clear.
The best companies are always the ones where people are obsessed with what they do for a living.
That kind of love is the most interesting thing in the world, no matter what it is you actually do.
Passion projects are an endless font of everything a branding specialist could want:
- Buckets of personality
- A distinctive voice
- Compelling, relatable stories
- A crystal clear understanding of who you serve and why
But I discovered something weird.
Let me know if any of this rings a bell:
So I decided that Laud and Lore was going to be built on one premise:
Let’s stop doing things we don’t want to do.
At least when it comes to marketing.
There are two simple rules:
- If our marketing isn’t making their day better, we shouldn’t be doing it.
- If our marketing feels bad (or even “just” boring) to us, we shouldn’t be doing it.
The end. That’s it.
Because not only is boring, soulless marketing miserable for us as business owners, it’s miserable for our customers, too.
Everyone is drowning in generic ads, screechy sales pages, and mindless email and it’s exhausting.
Miserable people buy stuff for miserable reasons, and it’s unsustainable.
So let’s just stop.
So let’s just cut it out with the tactics and templates and scripts. Let’s stop “hacking” people like they’re bleep bloop machines.
Great marketing strategy isn’t like hacking. It isn’t like warfare.
It’s exactly like planning an epic surprise party.
I’ve been in this business for a decade.
I’ve crafted the messaging strategy and copy for multi-million dollar rebrands of international five-star hotels, independent design micro-businesses, solopreneur coaches and everything in between.
I've helped clients double their email open rates and lift their launch numbers by 200%.
So yes. Strategy is a thing. And it works.
Ads and email and sales pages are important. That’s how the money gets to you.
And no matter how passionate you are, money is the business part of this whole thing, and good marketing is about making good money.
(I love money too.)
But (come closer, this is the best bit) all of these marketing things, the strategy and the assets, work SO MUCH BETTER when they arise out of genuine creativity, curiosity, and generosity.
There are better ways to do this. I can show you how.